Norwich · Dispatched within 1 day

THE FUTURE OF CLEANING

Stop using
synthetic
chemicals

Coconut-based cleaning products that makes friends with your skin, your home and our planet.

Avoid allergens

Save money

Save plastic

Coconut-based Laundry Powder

Dispatched within 1 day

With this powder you can be sure that your washed clothes does not come with unwanted chemicals or allergens. On top of that, it works for both colored and white items and no fabric softener is required. So no more of those big plastic jugs. Neat, huh?

Safe for kids and people with sensitive skin

What we left out

A few things that your skin, your home and our planet aren’t particularly fond of.

What users say

SLS Free & Works!
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I have perioral dermatitis, so I was forced to find a laundry detergent free of SLS and other irritants. I am happy to say this product cleans very well and lasts a long time! I recently contacted the seller and received a very quick and thorough response. This product is safe for washable silk and wool. I also haven't noticed any undissolved powder at the bottom of the machine.
Clean clothes, clean environment, and naturally derived scents or scent free options
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No undesirable ingredients to absorb into clothing and subsequently into the skin and better for the environment. The clothes are clean using the allotted scoop size for standard washing, for heavily soiled items as per the instructions I add 2 scoops which are tablespoon sized. I am very happy with this product.
Safe and Effective Laundry Detergent
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We have tried a number of laundry detergents that have safe ingredients and no fragrance. This is at the top of the list for safety and effectiveness.
What a relief!
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For the first time in years, I don't have this mild burning in my eyes, every morning, from the detergent in the linen. And we had been using only dye-free, scent-free, planet-saving detergents for all these years. Humanity may have taken a big step forward with the invention of detergents, but the rediscovery of good old soap for laundry might be an even bigger step 🙂 Thank you CLEEN!
Effective and affordable
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My kids have the most sensitive skin! I was using a liquid plant- based detergent, which was mostly OK, when our appliance repair man recommended this. It's great on their skin, gets stuff clean, and is easy on the washer. It lasts forever too, so its more cost effective than my previous stuff.
LOVE, LOVE, LOVE!
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Amazing laundry soap! Will be purchasing from now on. Cleans my clothes wonderfully.
The best. Just buy it already.
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the best. Get out everything a toddler can throw at it.
Won’t go back to liquid. This is the BEST!
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Fantastic laundry powder! It’s wonderful at removing dog odors, that can linger through, other detergents. I am extremely happy with it!
Cleans clothes well!
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This powder goes a long way. No scent, and seems to work well with skin sensitivity. Very low EWG rating!
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Make the switch

Ships worldwide from Stockholm, Sweden.

REAL INGREDIENTS

An ingredients list you can be proud of

Real ingredients that you actually understand. We know a lot of detergent brands try to hide their ingredients and avoid disclosing the details. You can forget that and say hello to transparency. Our products are always based on coconut, combined with non-harmful ingredients to make for effective cleaning. Nothing else.

THE SECRET INGREDIENT

Coconut

The base for our products. A sustainable choice known for its high cleanability index among oils for soap-making.

THE BOOSTER

Washing soda

A cousin to baking soda. Acts as a laundry booster by helping the water pull out more dirt from fabrics.

THE ODOR FIGHTER

Baking soda

The regular powder that you have in your pantry at home. Fighting of odors without ruining the party.

WHY COCONUT?

Really cleen

Many detergents are based on petroleum. And if not, they’re either very expensive or have questionable effect. All options of the above are not good enough in our opinion. We have chosen to use coconuts with their antiviral, antifungal, and antibacterial properties. So that you don’t need unknown chemicals to get an effective clean.

FAQ

Ask us any question. It’s time for full transparency in the cleaning industry.

DOES IT WORK IN COLD/HARD WATER?
Yes. Make sure to read the dosage instructions carefully. Start with a small/normal dose and increase if needed.

CAN I USE THIS WITHOUT A FABRIC SOFTENER?
It is not necessary when you are using CLEEN. This is because our laundry powder does not contain any enzymes that strain the fabric. But if you want to use a softener for the scent, that is perfectly fine.

DOES IT WORK IN HE-MACHINES?
Yes, since coconut soap do not cause lots of sudsing. Just dose with half the amount and it’ll be great.

WHERE IS CLEEN PRODUCED?
In Stockholm, Sweden. Produced with good conditions for workers.

DO YOU USE PALM OIL IN YOUR PRODUCTS?
Our products are Palm Oil free. We choose to use oil straight from coconut for a sustainable option that’s better for your skin and our planet.

HOW MUCH DOES IT COST?
See the pricing options by clicking on “Choose package”.

HOW CAN I CONTACT YOU?
Please email us at [email protected]

Chemicals, we're breaking up!

No more do we need harmful synthetic chemicals to clean our clothes. No more petroleum-based detergent. Science to the rescue!

OUR PROMISE

Ingredient Policy

There are a few things we choose to focus particularly on. (1) Transparency: We will disclose all ingredient information and all information regarding our company and the products life cycle. (2) Safety: We will aim to use the safest available ingredients and materials across the life cycle of our products. (3) Impact: We aim to manufacture high-performing products that do not harm human health or the environment.

FORMULATED IN

Sweden

ABOUT US

Our mission

Our mission is to empower you with cleaning products based on oil from coconut instead of petroleum or palm oil. It’s time to clean your home with friendly things that you can actually understand. With coconuts anti-fungal and anti-bacterial properties, we are building a better way to clean. One that’s good for you, your home, and our world.

WHY CHEMICAL-FREE?

Really cleen

Your skin. Many people have sensitivities and wonder why they might feel odd at different places. Our ingredients doesn’t irritate skin or any allergies.

Your hormones. Conventional detergents have endocrin disruptors that are a part of their fragrance blends. Things like dyes are just an example of what is added in the mix to produce an inexpensive mix that looks as if it is not making any damage at all.

Our animals. Fish & wildlife for one have their eco systems disturbed by all the chemicals dumped into the waters. Do you have pets at home? Yes, you guessed it. Some pets is affected by the chemicals that can get stuck in your clothes even though it is not immediately noticeable.